[ Services Overview ]

We build software that feels crafted, not produced.

From product strategy to full-stack engineering, our atelier brings senior expertise to every stage of digital creation — with a focus on clarity, care, and measurable outcomes.

We work as an extension of your team — small, senior, and deeply involved. Our services span from initial concept definition to long-term technical stewardship, always grounded in the belief that technology deserves craftsmanship.

[ 01 — Core Disciplines ]

Every project we build starts with understanding, design, and precision engineering.

Each discipline below links to its own detailed page — but together, they form our approach to building handcrafted digital systems.

[ 01 ]

Product Engineering

Turning ideas into engineered realities.

We design and build software architectures that are lean, maintainable, and built to last. From scalable APIs to deployment pipelines, our engineering philosophy is deliberate: clean systems, long-term stability, and measurable performance.

Examples:

SaaS platforms, backend systems, cloud infrastructure

Explore Product Engineering →
[ 02 ]

Software & App Development

Thoughtful apps, beautifully engineered.

We create mobile and web applications that balance usability and technical excellence. Whether native or cross-platform, every detail — from gesture flow to database schema — is considered.

Examples:

iOS / Android apps, cross-platform products, internal dashboards

Discover App Development →
[ 03 ]

Healthcare & Pharma Solutions

Where precision meets empathy.

Led by Dr. Lore Gavrilovici, a board-certified MD with 6+ years in psychiatry and 10+ in UX/product, we craft software for healthcare and pharma that's compliant, human, and trustworthy.

Examples:

Patient-facing apps, clinician dashboards, data and compliance systems

See Healthcare & Pharma Work →
[ 04 ]

Product Strategy & UX

Clarity before code.

Before we design or build, we understand. We help teams shape vision, define roadmaps, and translate complex needs into intuitive experiences.

Examples:

UX research, product roadmapping, interaction design systems

Learn About Product Strategy & UX →
[ 05 ]

Technical Consulting

Expertise that helps you build better.

For teams that already build but need senior guidance, we provide architectural reviews, scalability assessments, and process optimization.

Examples:

Tech audits, DevOps & CI/CD design, fractional CTO advisory

Explore Technical Consulting →
[ 03 — Why APB Digital ]

We work like artisans, not agencies.

Our clients trust us because we treat every project like a crafted object — precise, purposeful, and built to last. Every detail matters: typography rhythm, API latency, visual hierarchy, deployment resilience.

We bring together medicine, design, and engineering — led by senior professionals with over a decade of experience in building products used across healthcare, SaaS, and enterprise.

Senior-only teams with 10+ years' experience each

No junior developers, no learning on your dime.

Leadership with backgrounds in medicine and full-stack development

Clinical insight meets technical excellence.

Experience from top software companies in Europe and the UK

Enterprise-grade standards, boutique care.

Human-centered approach: clarity, compliance, and craftsmanship

Design for people, engineer for scale.

[ 04 — Impact ]

Our craft in the wild

450K+

Healthcare engagement platform reaching families across 12 European countries

€33M

Pharma campaign helping raise research funding for life-changing treatments

10x

SaaS dashboard built for enterprise scalability — from 1K to 10K+ users without rewrites

[ 05 — Start Here ]

Let's craft something
enduring together.

If you're building a product that deserves precision — in design, engineering, or strategy — we'd love to hear your story. Every great digital experience begins with a thoughtful conversation.

Reach out to our CEO or CTO:

CEO / Lead Designer

contact@apbdigital.ro

We reply within one business day.